One of my favorite topics in sales development is email outreach personalization at scale. So every time I create a new email template, I think: Which Template Variables beside {{FirstName}} and {{Company}} I can use Are those Variables scalable (meaning can we find the required information for each prospect}?
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#1. Start personalising from the greeting
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One of my favorite topics in sales development is email outreach personalization at scale. So every time I create a new email template, I think: Which Template Variables beside {{FirstName}} and {{Company}} I can use Are those Variables scalable (meaning can we find the required information for each prospect}?