5. Conditional variables for personalization at scale
voleksiienko.substack.com
There’s a belief that personalized email outreach is hard to do at scale — which often leads to debates about its effectiveness in general. No argument there. It's indeed a time-consuming task, as in most cases, SDRs have to manually research each prospect and find relevant information that they can use as a personalization hook.
5. Conditional variables for personalization at scale
5. Conditional variables for personalization…
5. Conditional variables for personalization at scale
There’s a belief that personalized email outreach is hard to do at scale — which often leads to debates about its effectiveness in general. No argument there. It's indeed a time-consuming task, as in most cases, SDRs have to manually research each prospect and find relevant information that they can use as a personalization hook.